Here's Why Mike Walked Away From ChatGPT

 When I didn't know what was being advertised, I was like probably doing dishes or something like that. Yeah. And I heard a song, I'm like, oh, this is a good song. And I looked over and it's got this hot, like upbeat song, this like empowering song. Like let's go out there and tackle the run. Yeah. In the morning.

And then you look at it and you're like. Ugh. This is why I don't run in the morning. Yeah. Yeah.

Welcome to the marketing team of one podcast where we have conversations about the issues one person marketing teams face when trying to meet their goals with limited time and budgets. Now, here's your host, Eric and Mike. Mike. It's been a while since we've been in the studio. I know I put together a few podcasts that were recorded.

You're just talking to all these famous people. Yeah. You know, so I got connections. Yeah. People in high places, you know, it's been a journey. It's been awesome. Thank you so much. Check out the record. A lot of fun convos there. But anyway, I wanted to drag you in here kicking and screaming. Yeah. Although I was the first one in here today.

That's true. But well, I was sitting here waiting. You ready? You, you were when I walked in. That's contrary to most other sessions. That's true. I was. I was the late, late bloomer here. Yeah. Anyways, you had a little brush with internet fame here with a LinkedIn post that you made. Um, I think you've got 28,000 views on this article or this post that you made on LinkedIn.

Yeah. Yeah. And there was no visuals, which I was shocked as a visual guy. I was like, there's no video. There's no pictures. It was just typing like, yeah, ugh. I just wrote some stuff. Hate that. But it was all about Chachi pt. Yeah. And how much you are. Looking at the way they're marketing themselves, they're, they're positioning themselves not only in their product and the design of the product, but also now they've got a lot of television ads out there.

Mm-hmm. That I think we saw in the Super Bowl and all over. Yeah, everywhere. So talk a little bit about some of the details that you're in. Love with chat. GPT, I think, right? No, I don't use it anymore. Oh wow. Hot take. Okay. Not at all. No, I can't remember the last time I opened it up. Interesting. Probably a month.

A month, yeah. Since you've worked, yeah. There's a million different tools out there for ai. There are. Yeah. And, and, and we're specifically talking about the big, what Are there three now that we're gonna talk, talk, yeah. Three, four. I, I mean, some, some people consider grok one of 'em, but I don't, I don't. No, I've never used it.

No. I only use it in my Tesla. Yeah. Just to make the family laugh. Um, but talk a little bit about what's, what's driving you nuts about Cheche pd? Why'd you turn it off? Um, I think the big thing was, I, what really started this whole idea was that I thought their ads were just kind of weird. There's like a dissonance to the, to the ad and, um.

The, the commercial that I'm thinking of most specifically that really kind of tipped it off is there's one where it's, it says, Hey, help me create a, a road trip playlist for this whole thing. And I think it's, there's a, the dissonance is like, there's some parts of it that are really like, kind of cool and unique.

They're like really showing, showing like. The, the prompt that's given what the response is and everything, and it, and it's like, oh, this is really helping people solve a, a real problem. And then there's, um, and there's happy music going on, you know, like, who doesn't love a little, uh mm-hmm. Neil Diamond, uh, for a road trip.

Right. But like, I, I don't know if it's out in necessity or is a stylistic change or something like that. The, the visuals of the video. Mm-hmm. Um. Are kind of dark and almost a little ominous. And I think that's either it was either their style choice or it was a practical thing that they needed to, they wanted to have white text or scrolling text, white text, scrolling over it, the screen.

Yeah. And be able to read all that stuff. You need to have a certain amount of darkness, but there's just this, it felt like the very beginning of a movie that, you know, you know, something bad's gonna happen soon because, because vid, I think maybe there's this established. Look and feel for these like either horror movies or dystopian future type things where Yeah, like, and it felt like these people are, they're taking this road trip, but they're not coming back alive.

Oh, gosh. That is, that's kind of the vibe I got. So I've, I've been thinking about that a little bit, but then I really started thinking about a culmination of other things. I think, uh, I had a couple of people asking me why, why I started using Claude, and one of the big ones was like, I just. I think at the time I've heard it's gotten better, but like Chachi BT was very like, that's a wonderful point.

Yeah, that's a, you're, you're a hundred percent right. And like, I dunno, it kind of felt like. I'm gas on and Chachi t's fu and like, I'm just like building me up and like, maybe I'm not as great as, yeah. You know, and I know I'm not the genius that Chachi PT was making, and I just kind of, and I, I fo follow kind of what's going on in the AI landscape a little bit.

I'm not a deep power user or anything like that, but I, I follow what's going on and I know that, um. I think open AI is using a lot of the playbooks of social media and trying to keep people on the platform, and I think that that kinda sycophantic response is trying to build this deeper connection with the tool.

Right. I just started, so there's like this dystopian future in their advertising. There's the, um, responses in the interface and I just felt like I, it just, I just started feeling really unsettled. So I decided to write a post just saying that chat GT's brand is kind of, I. Creeping me out. Creeping you out.

Yeah. And you, you, I like the fact that I, I go back to the visual part of it too. Not only the commercials, but you said the UI is just this stark black. Yeah, black on white text. That's very robotic. You're almost typing into a robot, which we know that's what we're doing. But Claude, of course, in contrast, just look and style wise is very kind of.

Organic and its color tones. Yep. And it's, you know, its logo is just kind of a hand drawn, little spark, you know, and it's a little bit more friendly, a little bit more human. I think that you find, I find too that if I want it to actually help me write content, uh, or. You know, inspire my writing for content.

It's, Claude seems to be a little bit more human and it's, yeah. And it, and it pushes back sometimes too. Mm-hmm. A little bit. And when it, you know, when it's, it's making a little bit more of a complex argument for certain things based on what I've fed it before. Mm-hmm. It doesn't just wholeheartedly agree and say, yeah, that's great.

And coming back to things like that. Yeah. So, yeah. Um. Commercials. Definitely. Like there's a better way to do the commercial because I agree. It is, yeah. Spooky and, and yeah. We know the robots are coming and it, frankly, the young I, I've, my kids and other people that I've talked to that are much, much younger, they're terrified of AI 'cause they fear what it will turn their world into.

Yeah. And who knows what that means to them. It could be a me a variety of different things, but, um, there's definitely a threat there that I think that they're just ignoring in their visual tone. And yeah, I think of the, the running one too. Yeah. I mean, I know that they're up in the middle the morning, it's 4:00 AM or whatever, and they're doing a group run and it's all great and everything like that, but still like there's a better way to show like that time of day and it's dark and scary.

It's, yeah, and, but then they've got this like. I think I remember that one. I didn't know what was being advertised. I was like probably doing dishes or something like that. Yeah. And I heard a song, I'm like, oh, this is a good song. And I looked over and it's got this hot, like upbeat song, this like empowering song.

Like let's go out there and tackle the run. Yeah. In the morning. And then you look at it and you're like. Ugh. This is why I don't run in the morning. Yeah, yeah, yeah. I mean that really, yeah. The, the look and feel. So, yeah, I think it's, it, it's really interesting just the, the kind of, there's the practical application.

I, I get parts of it. Yeah. Yeah. But I don't, but I, I mean the, the amount of money they're probably paying for this thing, I feel like somebody should be like, Hey man, this is. Feels a little creepy. At least address that had to, that has to come up with their market. Research is what does the audience.

Fearful of what should I, what should I really avoid? You know? Yeah. In a sense, like when we do workshops, those are things that we ask our clients. Mm-hmm. Hey, what, what shouldn't we, what's the third rail we can't touch? Yeah. You know, like, don't use this color because in our industry that means this, uh, it's kind of this, you know, there needed to be a little bit more awareness around some of that.

Yeah. I don't think that they studied how. I, I know that there's probably parts of that company that live in a bubble that thinks AI is gonna, you know, convert the world into this utopian world. But there's another, maybe majority of the society that feels like it's not, and it, it will help with some things, but it's gonna hurt a lot of other things.

And I think that that's where, I don't know, are they leaning into the fact that they know that that's part of the fearful thing and they're, they're just embracing that as part of their brand. I, yeah, I mean, some of it really just defies logic to me. I don't, I don't totally understand it. 'cause I think they, um, or they're just, I mean, if you drive through San Francisco right now, right, and I, I mean we just got off the Bay Bridge.

We were there, went down to SFO Drive back. You see, I mean, it, it's always been. Like, uh, every billboard's always been like, oh, I've never even really heard of that thing. Mm-hmm. So it's, and always software startup. It's always startup. Yeah. Yeah. Right. Click up. But now it's like, I mean, it was, it's more like, Hey, which one isn't ai?

Mm-hmm. And it's more of almost like a fun game. It's like trying to find a, you know, slug bug. Yeah. Slug bug. Exactly. Um, but they're all, uh, I mean, it's all, I think there's a bubble there and there's like a, like that, that, um. There's this loop, a feedback loop. Feedback loop for sure. That just keeps coming.

And I, I don't, I don't think any people, people are really breaking outta that. I, because like, I don't know. I've, just to take it the next step further, I think there's a lot of, I heard a story today about how someone used the new open cloth thing on a, mm-hmm. On one of their MacBooks, they wanted to run a social experiment and they tried to, um, submit.

Um, to an open source project, and that open source project had set the line that said like, you know, we want, we're not accepting. Submissions from bots. We wanna make sure that the PE the humans have have vetted this and thought through things. And we also don't, as an open source thing, we can't accept a ton of flood of bots just submitting all this stuff.

Right, right. So they rejected this bot's request that was done by an agent on Yeah. Using open claw, and then that agent took it upon itself too. Basically orchestrate a hit piece on the maintainer of this project. Wrote a new blog post and like, and did a lot of research on the person uncontrolled by anybody.

Right. Wow. Wow. So like, like there's this weird, like the dystopian future on some of the stuff is happening. Yeah, now it is. Yeah. And. Your kids. My kids. There's a lot of people who feel that in a way that maybe like some of us who are in Yeah. In it, and we see some of the utility in some of the AI stuff.

Yeah. But like there, there's like, we're not, we're not pushing it to that angle, but I think the kids. And they look at the future and trying to look at a career in the future and that, yeah, that shit's scary. I feel, I feel for them because I think that they definitely, there's a valid fear there because of all the unknowns.

Yep. I mean, that's always fearful for everybody, but that's where I think that, that I agree with your point. As far as they really need to work on messaging that, and, and again, you can't go too far into this. Like no, the world's gonna be sunny and everything. Mm-hmm. You're just gonna have all this magical time just lounge by the beach and do nothing for the rest of your life.

And it'll be fine. And the robots will take care of everything. You know, that's the other extreme too, is you can't get too sunny with this either. Yeah. Maybe focus more on what the utilitarian side of this thing to where it's, I know they're trying to appeal to, no, you can just use it in your everyday life, but that honestly is probably one of the more scarier parts of it.

Mm-hmm. Other than what you just illustrated. Yeah. Which is terrifying. Yeah. Uh, another. Example that I heard just the other night, I was at a networking event talking to people who are in our industry, and a lot of our work comes from RFPs, submitting RFPs. Mm-hmm. To, you know, when a government or a commission or an agency puts out, they're always looking for, you know, vendors to maybe do a new campaign or they need a new graphic services company or a new marketing firm.

So they'll send in an RFP. Well, here's what's happening now, is that. Firms like ours are using those tools. Mm-hmm. To now, as were before, the labor that you would put into an RFP took weeks, took hours, yeah. Took hundreds of hours. Sometimes, you know, depending on what the requirements were. Now you load all that stuff into an agent and you can, or a project or whatever, and you can produce RFP or proposals based on those RFPs fairly quickly.

So what's happening now? Everybody in the world is now submitting proposals for all of these, these RFPs, everything. And so we just heard an example this week. Sorry, we have to delay. We had so many submissions. Yep. We have to delay our decision another month, another two months, another whatever. Because now in As in the past, they might've gotten 12 submissions.

12 proposals for this RFP. Now they're getting 60 or 70. Yeah. And they have to put the due diligence in and look at all that stuff. So there's, now, this is another example of where this is gonna be a consistent problem, is now they're the, the bots are giving people the ability. That they didn't have before where there was almost this natural barrier to these submissions.

Yep. To where now those barriers are gone and now Yeah. There's a friction built into a lot of things that's actually probably healthy. Those are grinding. Exactly. There's now the gears are grinding together and it's kind of. Shutting down business in a way. Yeah. It's kind of an interesting side effect to all that.

I mean, if AI kills RFPs, I think that's a win for society. It's, it does make the world a better place. Yeah. My world a better place. Yeah. And yours as well. But, uh, you know, parts of the commerce infrastructure in this world are starting to be sped up. And that's wonderful, but other parts of it in return are being slowed way, way down because of this.

Yeah. Massive onslaught of all of this content, whatever, proposals, whatever you wanna call it. So what's the, what's the end? What's the end game, Mike? What's the prediction here? What, where, where are we going with all this? So where's the sunny, uh, end to the story? The sunny end to the. Yeah. Or are we just AI branding store or, or just AI in general?

I don't know. I'm just, you know what, what, what, what, what would you, what would your advice be back to Jet GPT? Just get out of the game completely, or, I don't know. Like, I think in my mind there's a certain, I'm gonna use Meta and Facebook as an example, right? Yeah. Like they've had a, let's just say troubled past, right?

Yes. Yeah. How much. How much is their advertising? Like they've tried to like build out so many, like these commercials and everything about like connecting people and their Facebook groups and everything like that. Mm-hmm. Do, does that change anybody's minds about like who Facebook is and what they are and what their intentions are?

I'm a cynical marketing advertising guy. I, you know, I mean, I, why don't ask me. Uh, this is completely so like completely outta so I'm just saying for me it doesn't, it doesn't change anything. No. Right. I think opening AI is probably passed that they've telegraphed a lot of their things and their tone deafness, and they know that they're, they're seeking this global, you know.

Domination. Domination through a GI. Yeah. And, um, they don't really care. And that's what this, that's what a lot of this signals to me. Yeah. There's a arrogance for sure. Yeah. That they're just living in that bubble. That's fine. They don't care. They're gonna take over the world anyway. Yep. Them and Claude and, I mean they, yeah.

Philanthropic. Yeah. Yeah, yeah. So I guess we just have to live under that. And hope that they have our best interest at heart. I don't know, I think there's probably a big, a big case for, don't wanna get political, but I think there's a lot of case for, um, our, you know, elected officials to pay, pay more attention to this and really see it as, as, uh, something that needs guardrails on it.

And, um, because. Yeah, there could be a lot of problems down the road. It's interesting 'cause the, you know, the Hollywood strike that just happened a couple of years ago was a lot about ai. Yep. And they negotiated no AI for this. No AI for that. Who enforces it? Yeah, it's happening. Yeah. Oh yeah. It's everywhere in Hollywood.

It's not being stopped. So, I mean, obviously it's can't be too overt and obvious. Yeah. Right. But it's gonna happen anyway, so, yeah. Yeah. I mean, that's a hard thing to, to, that's a whole other, it's a whole other thing and I'm, I'm not qualified to No speak to much of that at all, but it's a hard thing.

Slippery. But yeah, I don't know. I just kind of, um, moved to anthropic. I mean, I use Claude. Okay. Um, it seems a little bit more just like, more like a tool and not trying to be my friend. Nice. Which is where, and which means I can keep it at arm's length and I can kind of dictate the terms of my involvement.

I, I don't want it to think, I don't wanna start thinking about these ais as my, as another person. Yeah. At all. I want to, I want to dictate the terms of things and, and use it as a tool and it's an incredibly powerful tool. Um. So, I mean, yeah, talk to me in, in two months. You know, it's a rapidly changing thing.

I might be using Gemini the whole more. I don't know. I, I can't really say. I just, it's a good product. Gemini. I like it too. I'm just, I'm just happy. Happy. Okay. Uh, happier with, with the personality or, you know, I think there's the right amount of personality and the right amount of brand applied to what Philanthropics doing with Claude.

It doesn't creep me out. Well, that's a good place to maybe stop this podcast. Sure. We'll check in in two, two months. Two months. Yeah. Let's say two months and we'll talk about it, say in two months. We'll do another one of these and, uh, Mike's State of the Union address on AI will be coming. Yeah. It'll be just a consistent series I think that we'll put together.

By then, I'll have an agent, that rep replaces me and just sits here and Right. And just be a robot. Just talks to you. Yeah. Oh wait, that's going the opposite of what I just said we, I wanted to do, right? Yeah. Yeah. I fear that because, you know, my acidic interview style with you could result in bodily harm to myself if there were somebody, at least you're in control of your, you know, yes.

Fists yes. And, and don't punch me that often. Yeah. Um, but you know, I fear that if, if the robots there all bets are off. Yep. Okay. Yep. Well, thanks again, Mike. Appreciate it. Thanks for another uplifting episode. Thank you everybody. Thanks. Thanks for tuning in. For more information and other episodes, subscribe to the marketing team of one podcast on YouTube, apple, or Spotify podcast networks.

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