Content Calendar Explained (For People Who Hate Planning)

When I was a kid, uh, my mom had a leash, like literally went and bought a leash for me because I was just that kind of kid. Yeah. I was like a, just a rambunctious. I knew it. And she got looks. Yeah, for sure. Because back then it was like, oh, that's a leash. Like that's literally, yeah. A leash like you know,

Welcome to the marketing team of one podcast where we have conversations about the issues one person marketing teams face when trying to meet their goals with limited time and budgets. Now, here's your host, Eric and Mike. Content calendars can be really fun, depends on who you are. I think a lot of people are like, Ugh, what do I even start?

What do I even another thing to do. Yeah. But it's really like one of those f first steps. You have to do it. It's one of the most important things, right? Yeah. I mean, if you're, if you're using, if you're creating content, which most marketers are as part of their planning, right? Yeah. Having it plan, having a a content calendar is huge.

Why would I need to make content, Mike? Why would you need to make content? Yeah. As we're making content here on the podcast, um, I mean, you don't have to. Okay. You know, but, but there are some, as much as we talk about organic ways of promoting yourself, um, not being as effective as they once were, yeah.

There probably is some validity to having content that you create that you don't have to pay for placement. Right on. As a bedrock for all your marketing efforts, um, it costs you time and if you can do most of the content stuff yourself, you're not, you know, you're not paying extra for, um, other people to help you out.

Mm-hmm. Um, so you can keep your hard costs down and still have some kind of marketing engine, whereas if you're just placing ads and paying for ads, Hmm. You, when you, if you stop paying for ads, you get, it's kinda like turning off a water right. Thing, whereas like the content can, hopefully it's evergreen and can be, can outlive.

Its first, its short time. Well, and I think it depends too on what you're, what are you marketing, right? Are you marketing to a consumer? I would argue, I don't know. What do you think? I mean, if you're going B2B or B2C, do you think there's a difference in Absolutely. How you would. Obviously the content's different.

Mm-hmm. And how it's done is different and, and you know, are you selling something that's $16 on a website or are you selling something that's $10,000 and needs a conversation in 15 workshops and you know, is there a difference in the strategies behind building Yes. A content calendar for each of those?

I would say yes, absolutely. I would say most of the stuff that we would probably talk about today is more the longer sales. Cycle type where you need to, you might have a more complex thing or you have some services that you're providing, um, that have, they're higher ticket type things where you need to build up more trust.

Mm-hmm. Or prove your. Your expertise. All right, so we're gonna talk about content calendars today. Yeah. And how relevant they are and how to make one. You've got some ideas. It's really like, this is, this is probably one of our more tactical ones, I think. Yes. Is like, you're here. Yeah. These are kinda the steps I would follow to create a content calendar that you can, that's not, um, intimidating.

Okay. And that, that you've in a approachable way. Creating the content calendars only half the battle. Then you gotta kind of similar do it. Right. Well, that's a whole different, but let's get through the Yeah, like the content calendar thing doesn't have to be super scary or overwhelming. I, and it, it's similar to a marketing plan I would say.

Correct. It's a piece of the marketing plan, I would say like of overall, like, I think there's other things beyond posting content that should be part of your overall marketing mix, but. This is getting more tactical and okay, we've figured out that we do want to commit to content marketing and we do want to, um, post things mm-hmm.

That this is the next step after that. What formats or what forms does the content, what does it look like? Is it just a quick short video? Short? I'm trying to keep this agnostic of the different pieces. Yeah. Um, but my, I would be. Prioritizing a couple things. Prioritizing what you're really good at, right?

If you're good at writing, leaning into writing. If you're, if you're good at video, leaning into video, don't try and like create something that you're not really great at. Um, 'cause it's gonna make it harder. Two, I would try and prioritize reuse of things of, of the content that you're creating, right? For written example.

For written stuff. For example, let's say you're writing stuff for your website and there's a lot of good reasons to write for your website. Um. Search engine optimization, if you're providing really helpful, um, information, that's the AI bots are love to scrape that up. And you cite you Yeah. For your stuff, right?

So there's a good reason to write for your website. So let's say you're writing a blog post or an article for your website. It'd be good to then think about what else can I do with this? Right? And so the natural things that we might wanna do is, um. Send that article to your email list. Use that, use your writing to build an email list and say, Hey, if you like this and you want more of this, sign up for our email list.

You write it and you send it to your email. So you've taken care of your website content and you've taken care of nurturing your email list Yep. With people. Um, and then. Social media, like, especially like LinkedIn, if we're talking B2B, um, posting, um, a snippet of that and trying to get people to the website to read it, that would be ideal.

'cause then you could start owning more of your own traffic. Yeah. Um, or owning more of your audience, um, reuse it that way. So like, just take a snippet of it or maybe summarize it a little bit and put that into, um, LinkedIn. You've spent your time doing one and your thoughts. Putting together one piece of content, and then you can put it to multiple places.

So the, the idea is that we're using it reconstituting one piece of content and you're putting it out on those relevant channels where your audience lives and where they want to see that type of content. And you can redo it in a multitude of different ways. Totally. And then like, like with video, a video's more your jam.

You know, like let's say you're, you wanna be a YouTube content creator, right? Like. This might be old hat for a lot of these people, but for who I'm talking about, but a gr if you're not doing a longer form video and then chunking it up into right shorts that you can, you know. Trickle out to keep promoting that main video.

Um, that's a great opportunity to kind of prioritize that. Reuse of the short thing is super valuable. You know, people are consuming, uh, video content everywhere, and that's what makes shorts so valuable and so viral. It's really important because people are taking content in long form, which we all have a lot of.

Passion for and think that that's where all of the great information is. But it's really that short form stuff. I'm a true believer in that because people are taking it also in little snack bites. Yeah. You know, and that's where that, it's kind of like a, like bait in the water. Yeah. Like if you're fishing, like putting that little bit of Yeah.

But instead of like, you know. Killing the fish. You're bringing it in so it can eat more. I liked what you said about leaning into what you're, what you really naturally like to do. Mm-hmm. So figure out what you want to do, what do you like? Do you like you said, do you like to write? Or something like that.

But let's get into this. This podcast is specifically about then very tactical. Yeah. Building a content calendar. Yeah. How do we take all that stuff that we've done then Yeah. And organize it. Yeah. What's the first step would you say? So I think the, be the, the best thing to do is to sit down and think about how you're serving your customers.

Mm-hmm. And think specifically about what they need and where you're positioned to help them. Okay. Right. And if you can break those down into what I like to call, like content buckets. Mm-hmm. You can, um. Define those things and this will be a, a backbone for everything else we do. Right? So if you can come up with four to six different topic areas where you're an expert or you're, you're helping people out, let's say you're putting on.

Like you, part of your, your cadence is to put on like a quarterly event or something like that, right? Mm-hmm. That's one of your categories right there. That's one of your, one of your main things like, Hey, you're already doing it. Let's plan around it and let's put it in there. Right? So, so that's great.

We've got one figured out, right? Yep. Think about some of the other little things that you do to, to help people out, right? And define those. So sit down. Four to six, I mean even eight. Um, if you have a wide variety of things that you can think about, think about like how you would explain what you do to people and, and, um, questions they have or just what's your, what's your sweet spot to, to what's your map?

Tell people around why are people coming to you? Why are they calling you? So, um, whiteboard paper. A, a note thing, a note tap, whatever you can think of. Just get those things down. That's the the first step, right, is just figuring out what those content buckets are. Good. Okay, so I've got my content buckets, four to eight, whatever you suggested around those things that are very evident and very important to your business in a high level.

We're not getting into specifics about. What we're gonna talk about, we're just talking about what are your areas of expertise maybe. Okay. Think of it that way. Oh, that's good. Yeah. So if I'm a dentist, uh, maybe one topic is, uh, helping kids not feel afraid. Is that a bucket? Yes. That I, or is that too specific?

I would, I would test it to see could, and this is where we can, can kind of get into the next step, but could you see yourself committing to irregularity? Of covering that topic in a differentiated way. Ah, okay. In stuff that you're creating, because that to me sounds like maybe one or two posts. So maybe that's not a bucket.

Maybe we should think of them not as buckets as it as wells. Like how deep, like they should be deep. Nice. You, you should be able to have to cover them with some depth so you don't wanna get too shallow on it. Like if you can only, if you could only think off the top of your head like. Two or three different things you might say about that thing.

Yeah, maybe it's better to combine that with another potential thing. Look for overlap so you can cover depth. Maybe it's more general like anxiety at the dentist. Perfect. Yeah. Okay, so that's a, well, that's not specific. So one, then one little subcategories, kids or other people Totally financing. Might be, I've got an expensive dental bill.

Yeah. How do I Yeah. Pay that? Totally. Okay. So, um, can you tell I've been to the dentist recently. Yeah. I can tell it's top of mind. Yeah. Yeah. This is for you, Dr. Hein. Anyway, so you've got these deep wells that you can Yeah. Put, so now what we wanna do is start throwing stuff into the well and filling up the well.

And so we do that with our topics. And so the next step I would do is. Look at one of those, well, one of your content wells there and start brainstorming topics that, of things you could cover there, like and talk about specifically. Okay. So, um, anxiety at the dentist, you could have an article about, um, what's the sedation things?

Mm-hmm. Is sedation right for you? You know, you could have one about meditation, you could have. Um, and so music. So list out different topic ideas, and these are things that you would create content around. I think it would just be, Hey, here's a general thing that I want to cover. Got it. And I think I could create content around sub-buckets, sub wells, no buckets.

Yeah. Okay. Yeah. So this brainstorming, there's no bad ideas, but just think for each one of those, um, wells that you've defined. Mm-hmm. Think about as many. Little topics you wanna cover in there. Um, the great thing is if you've come up with, let's say you've created six, six different wells, right. If you can come up with five topics for each one of those Yeah.

That you're gonna cover, you could plan out over half a year's worth of content. Yeah. If you're posting weekly, that's good. Right? So like, it doesn't have, you could. You could really knock this out in an afternoon. A lot of this out in an afternoon. Yeah. Yeah. Which is great. And peace of mind for moving forward.

So, um, yeah, define those. Those topics, what are we gonna cover? And make sure that all of those buckets or the wells, sorry, are all full, are as full as you can. Yes. No bad ideas. We'll edit them down later. We'll figure out the good ones. Just start blathering into your phone or just scribbling stuff out on a napkin at the health, at the, uh, juice bar.

And I think, and if you get a little stuck and you have a really clear picture of who you're. Audience is. Mm-hmm. If you can feed that, AI is very good at helping come up with topics around, uh, um, sure. If you say, here's my audience, I'd like to create some. Articles or content around this pain point.

Mm-hmm. It'll help you elaborate on stuff. And I, when I've done it in the past, it's really kind of, oh, I didn't think about that angle. That's a really good one. Mm-hmm. So throw that into the well as well. Just let's, uh, yeah, I mean, if you train the AI on you and your problems, I mean, that's something that's like that next level with chat GPTs where you can build out your own GPTs.

Yeah. This is what you're talking about where you can feed it in sort of, yeah. Yeah, into it. Like a lot of your content, thoughts, ideas, maybe even copy from your website. Here's who I am, robot. Now give me X ideas. Yeah. Okay. Yeah. I like doing the projects, things like Claude has a chat, GBT has it. Yes. I like using the project things and trying to limit their memory to that little thing.

Yes. So it doesn't spill over to other things, but, and just have a focus thing. So remembers all of these details. That's good. We've got a well. We've got many wells. We've, I've, sorry. Yes. We've got six wells. Yeah. And inside those wells, they're fairly filled with, we're filling them up with topic ideas.

Topic ideas. We just spit 'em out. Threw 'em in there. Threw 'em in there. Yeah. Okay. Step three. What's next? Step three. So if you haven't already been thinking about this, now's the time to think about where is all this going? Okay. Common thing, we talked about the writing. If we're talking about writing right?

You, you know that you're posting to the website. Um. Probably sending an email, um, doing something on some social media platforms. Mm-hmm. Are, are you doing X and LinkedIn? Um, those are more written forms, right? If you're doing the video things, are you doing, you know, um, YouTube, Instagram. Define TikTok, define all these, and yeah, so this is when you really have to start thinking about the lifestyle you wanna live.

You like to use that word a lot when comes to content market's style, for sure. Yeah. So you're riding the dragon maybe is another way of looking at it. Yeah. Yeah. It's like, hey, here's this is, yeah, this is what I'm gonna commit to. The more you stack in there, even if you are. Is optimized as possible with reusing your content.

Yeah. And using some tools, but it's more to keep track of too. So like really kind of think about Yeah. If you're really dipping your toe into this, I wouldn't. I wouldn't do more than one social network. I would pick the one where your people are at and focus on that one for a while and see what happens before you start adding more.

Well, and that's the advantage. You just said it. See what happens. Like that's where you, if you stick to that one platform, you can test, you can even refine and see what engage, what increases engagement, what style, and this is where if you're just starting, it makes sense to try a few different things.

Yeah. Right out on the bat. And that's another reason why I like in that. When we're coming up with and brainstorming ideas that we're not getting really fixated on titles, because the titles we could change and probably will change. Like, especially if you're going for some kind of SEO thing, either through Google or on YouTube for the titles of your, yeah, of your videos.

You're probably gonna test it out and then change. Adapt. And there's also, so don't get too fixated very early on on what those are. That makes sense too. 'cause I know that it's funny, there's a lot of tools out there now that help you optimize specific things like titles, even thumbnails that will give you scores around things.

I know there's, we've, we've used some of those services in the past. So you're saying just social media, Mike? No. Oh no. Okay. I wouldn't. This is more my belief. I don't feel great about any of the social media platforms and putting all my, yeah, all my hard work into one. Yeah. Like I think having a mixture, like utilizing social media to drive it to things that you do have more control over, like your website, like your email list.

I think that's super important. So while you can put all your focus on creating Instagram reels and everything like that mm-hmm. You've like, all it takes is Instagram to make one. Key change. Yeah. And that, that would just bottom out your marketing efforts. So like, I think having, having a little bit of a well-rounded strategy is important.

I just wouldn't like say, Hey, here's all these platforms. I'm gonna post all of them. Mm-hmm. The same thing. Mm-hmm. Mm-hmm. I don't think that's gonna do any good. Um, and people can tell if you're just kinda like posting and ghosting. Is that the, is that the term posting and ghosting Mike, that is. I think I've heard that before.

There's tshirt, I there a t shirt there. Yeah. I'm gonna get a hat made for that. Alright. But I don't, I don't think people will, um, respond well to that. Like I think they want you to see you be a part of that. Exactly. Engage right. With your audience. Yes. And that's another part of this that I think I should, like, if we're talking about a content calendar, especially on social media side of things, this is just, this is what bare minimum should be.

Yes. For. Right. Like I, and it's not. It's an excuse to keep with something in a structured way. Yep. If you're on LinkedIn, let's say LinkedIn's your place, engaging with people, commenting, those are gonna help your efforts for everything else too. And that's an important part of it. I'm what we're talking about with the content calendar is this heartbeat.

The regular heartbeat to keep things. Gotcha. Yeah. Rolling. I keep going off the rails here a little bit and I apologize. It is about content calendar creation. Yeah. Okay. Eric, stick to that. That's the theme of the podcast. I won't drive us off the cliff anymore. I don't, I won't hold you to that. Well, okay.

Yeah, for That's fine. For the next five minutes, I'm not gonna drive us off the cliff. I'm just treating you as a toddler and I've got the little leash thing. Perfect. So you're the. The rambunctious toddler with the, I appreciate you not installing a shock collar on me. Yeah. 'cause that could be the next step.

We picked our channels, Mike. The next thing we need to do, step four, is to, we need to pick our lifestyle. We need to pick how often we're doing this, right? Yeah. So we've already figured out, we've got, we've got our content areas, we've got all the topics we wanna cover, we know where we're gonna put 'em.

Now is when we start. Really defining Yeah. Our lifestyle. Right? The lifestyle. So depending on how many channels you have, mm-hmm. You probably wanna think about how often you're posting to those channels. Okay. Right. So frequency. Frequency. Right. Okay. And once a week. Especially if you're talking about three channels.

Um, if you only post those once a week, I know some people would say that's not enough or anything like that. Mm mm-hmm. Um, but it's a good start and you can kind of spread it out a little bit. So let's use the example I used before where you're writing something. Mm-hmm. You're sending an email and you're posting it to social media.

Well, maybe you post the thing on Tuesday. Okay. On their website, maybe an email goes out Wednesday and maybe on social media, you, you po publish it Thursday. Wow. So there's an overarching, you're, you're spreading that out. You could do it all on the same day too, and then, and not worry about it, but think about the cadence there, um, and what you can commit to, like what can you reasonably get done to.

Because if you, if you go in with unrealistic expectations, you're gonna be like, I'm gonna post every day. Oh boy. On all the channels. Oh boy. Think about the rest of your, that smells like trouble smell. Yeah. And you're just gonna be set up to fail. And the the content calendar that's supposed to provide you some Yeah.

Relief is actually gonna be a big boulder around your Yeah, because think in terms like, you gotta think like, where am I at in a year and a half from now? Am I still posting every day or am I burned out and just laying on the side of the road? Just a spent shell of a person. Totally. So really just think about that.

What do you have time for? What can you fit into your schedule? Um, what can you commit to? Mm-hmm. And be realistic about it, and then define that, right? So, okay, we're sending out weekly emails and we wanna post to LinkedIn three times a week. That might be. That might be your, your strategy, right? Yep. Lock that in.

And then, um, well, to get back to the lifestyle point of this, you know, that's, it's like exercising or eating, you know, you're gonna build in a habit. Mm-hmm. And that's the most important. That's why we keep saying lifestyle, because. You're gonna build in this habit that's gonna drive you to continue to do this.

And I, I, you know, it's kind of addictive. I mean, it's really fun. Mm-hmm. You can have a lot of fun doing this. And so start where the bar is low to where you can enjoy doing it. Mm-hmm. And learn to enjoy to do it. But understand that you, you probably gonna like doing parts of this a lot and you may want to.

Do the more of them. Yeah. And that's where be optimistic that you can add to this later. Yeah. But also realize, like maybe set it low. And know that none of this is set in stone, right? Like, like you can adapt. Like if you start with this and this is your baseline and you can feel good about it, there's you, if you wanna start adding more to it and doing more, no one's gonna look sideways on it.

Well, and don't get hung up on this idea of like, oh, I have to post Thursdays and I, it has to be every Thursday, or I have to have this very rigid, like. Made up schedule the algorithms and the way social media specifically works now is it doesn't reward that Thursday morning post thing as much as it used to do.

You know, it rewards frequency and engagement. Yeah, for sure. I think it's really important to just set that baseline. Yeah. Figure out that thing and that's something that you can aim for and everything and like, yeah. If it doesn't go off Thursday morning and it ends up Friday. You know, midday, don't beat yourself up.

Yeah. But you know, I think the important thing is that you keep, keep doing it. Yeah. Build it into your keep, keep moving pattern of behavior. It sounds like there's a lot of parts and pieces and things and schedules. I open up my trapper keeper and start writing everything down. Is that how I wanna organize this?

The organizing part to me is like where I start to get a little now. Now we've got everything we need to organize everything. Okay. Right. And there's a bunch of different ways you could do this. You could open up a spreadsheet and do this. You could, um, there's tools out there that, that could help you with this.

But really what I, what I would do is you've, you've established through the frequency when, when things are gonna be posted. So there's a calendar element. So I, so a calendar, like any kind of calendar would be, would be the best way to kinda get started on this, right? Look at it, you know, that. Let's just say, just to keep it super simple.

Yep. We send out an email every week on Wednesdays. Right. Got it. So your calendar, you would just block out every week? Email and then what I would do is I would go all the way back to the content wells that we defined. Yes. Right. And what I would do is rotate through those wells. Okay. Each. Week covering a different, well, bucket of water.

No different, well, sorry. Different wells. Got it. So, so, so if we have six of them, that means you're, you're spacing out. So on those emails, whatever you send out on week one, whatever content well you're describing doesn't get covered again until week six. Nice. So that provides some variety. Yep. In everything.

Um, and so map all that out. Figure out for, I mean, you could do six months at a time, like if you're ambitious, do a year. Mm-hmm. Like, like map all that out. So you've got so 52 emails. So the main structure of the main skeleton is a calendar. Calendar. And inside that calendar, we're gonna say, this day of the week is when we put out this type of content.

Yep. This channel. This channel. And then we go back to our, well, and we. Actually pick a topic for, so this is where this, yes. So, so once we've defined what wells are covered each week, yeah. Then we go into the wells themselves and look at, okay, here's the list of topics I came up with. I brainstormed, right?

Mm-hmm. Um, start with, let's start with the easiest. Like start, just like, Hey, what, which one works best? Put that in, schedule that in for that, that week. Okay. And then move to the next one. So you could move to the next time you're posting within that. Well, right. Fill it in and everything, and then do the same for each one of your buckets and that.

So by the end of this whole process mm-hmm. You would've, you've got all the days you're posting, you've got the areas that you're covering, you've got the topics you're, you're covering in your specific thing. You've got, that's, that's the skeleton for your. For your whole content calendar. It's all all built out.

All built out and now, so really like an Excel sheet is ideal for this. And I think in the past that's what I've used for it as well. We've used Excel spreadsheets. Yeah. Yeah. And that's really good, especially as you're trying to manipulate some of those things. I would say this is more of a pivot from planning and, and everything to.

Action and getting, and it's in this middle ground between you've planned everything out and you've brainstorm it, and you wanna be able to see it without too much clickety clack. Right. A spreadsheet is a really easy way of providing enough structure to plan all this out and edit as quickly without having to jump between things.

Okay. But, um, yeah, so that would be the, that's how I would describe completion of the. Content plan is getting it all into a spreadsheet where you know what you're covering on what dates and everything. Couple questions. We've got our, there's three phases to this. There's the planning Yep. And the brainstorming of content topics.

And then there is the calendar, which is, here's what I'm putting them all out there. Yep. Do we put in a calendar when we're making all this stuff? Because that to me is the stuff that takes the longest, I think. 'cause you can do the planning and, and get everything kind of set up fairly quickly. Like you said, you could do a whole year in an afternoon or a weekend or something like that.

And then posting it. We, we will talk a little bit about like tools around that. Yeah. But then there's the doing of the thing, the making of the content itself, whether it's shooting the video or whatever. Mm-hmm. Do we put that in the calendar? I would, okay. I would work back. But that's, I would say that's kind of project management.

That's the next step. Okay. In planning. Got it. Okay. So, so we've organized it, we've organized everything. We've got a structure in which we are committing to putting things out into the world. Okay. And you gotta kinda work backwards from there, right. When you're creating things, but you know when you want it to hit the streets.

With this content calendar. Now let's talk about making it happen. Okay. I think that's, yeah, the doing of the things. The doing of the things that seems to be a, a pretty important part of this. It's a huge part of it, and we. Probably could talk for another, you know, hour about different ways of doing the things Right.

But Right. But, um, again, this is not a podcast about doing the things, it's about making the calendar. We're just talking about making a calendar. But see, I almost went off the rails again. Yeah, that's right. Okay. That's right. Pull you back on your, by your leash. Thank you. I'm, yeah. Okay. So I think that, um, having everything, let's say we used a spreadsheet and we got everything planned out.

Mm-hmm. That's, you could work from that spread spreadsheet, but. To your point there, you have to work backwards. There's a lot of things you need to hang on that let's just say one piece of content you're creating. Yeah. There's a bunch of different things that need to have happen for that to, um, get done.

Yes. The spreadsheet might not be the best place to, to manage all of that. Right. Okay. So what I like, so we use Clickup, big fans of clickup. What I like to do is actually create a specific space in Clickup for the whole content calendar Okay. And get that in place. Um, so because we keep track of what our, all of our published dates are, but we can also add in another layer.

Yes. Into all of this, which would be tracking the status of where things are at. Right. Nice. So a very simplified version of this is, let's say you've got your content calendar in there and you've got a got a few different steps that you have before it's ready to publish. Right. So you could be outlining the content.

Yep. Right. Then you could be writing the content or recording video. Then you can have editing. Yep. Then you probably wanna have somebody else take a look at it or q and a QA or something like that. Right. Qc, quality control and then scheduling, right? Yep. So that's a simplified one. And I would, I would map each one of these status things to how you actually do it.

I wouldn't like just take what I just said here. There might be more. This is a. Yeah. How does your organization work? Yeah. What steps did they require? Maybe it's, yeah. Yeah. If you work somewhere where compliance is a big thing, like having a, yes. A place where a comp, like you've got everything done.

You're waiting for somebody to sign off the final, final approval before you schedule it out, right? Don't want to get in trouble, and so, so I would add all of those things into the project management system to. Keep track of where things are. Think of it as like a Kanban board where totally, it's like you're moving through.

Totally. If people like moving things from one board to another, yes, they do. So each one of those things ends up being a column. So you can look at it. Yeah. And see exactly where, okay. Where are we at with, uh, next week's thing? Nice. Oh, it's in, waiting for someone to finally approve it. So that starts bridging the gap.

From planning out the calendar to doing it, and tools like Clickup or Monday or anything like that, they have the ability to, if you add each one of your topics that you're covering in the right format, you can see it as a list of things you need to do. You can use the Kanban board, you can see it on, you can go back to the calendar thing and look at your whole calendar and your dates of the calendar and see everything.

When it's gonna be posted. So if you have all those key things that, that we talked about before, what your, what are your content wells? Mm-hmm. What are your content topics? What are your, um, channels that you're doing? What's your frequency? Um, you can put the, all of that into like, we'll all use clickup.

You can put that all into clickup and you, and, um, what's great about it, about having a tool like that is it does make, if you. If you miss and a lot of people do miss mm-hmm. On schedules or something like that, you can easily move things around and, um, and not have to go back to square one. I mean, if you're working by yourself, it, a lot of this can get really overwhelming.

Mm-hmm. Like if you're doing all the things in this, uh, it could get overwhelming. So having it all in there and that you know, that you don't need to worry about that post for two weeks. From now? Yeah. Until next week or something like that. It's outta sight, outta mind because, you know, you've got in a trusted system.

Um, but if you're working with a team, it's even better. Yeah. 'cause everyone can see where things are, what, what, what needs to be done. You can communicate within that. Could we, and I, tell me what, what. Solutions you've found that work really well? 'cause we've, we've been able, let's say we sat down in two days.

We planned out the whole year of content. Yep. We built it all out on the calendar. Now I gotta do the things. Is there tools out there that let you. Kind of batch all this stuff together. I don't have any great solutions for the doing and the creating of the content. I, I think that if you wanna stand out, you, that's where you should put your focus and your hard work on, in, in your mental.

And there are, there are capacity towards, there are AI tools that can go in and help you break stuff up and, you know, yes. Make shorts out of long form. You know, I think Opus Clip is one that, you know, don't let it do it for you, is what I'm getting at. Okay. So we've organized everything, Mike. Everything is looking beautiful inside of Clickup.

It's wonderful. Now let's do the things, I mean, this is really important, right? Yeah. Is the doing of the things. Yeah. And so how would we go about doing the things? I mean, what's, what are those next steps of doing the things, pulling on the leash? I'm pulling you back in. We're talking about content calendar here.

Wait, wait. No. I want to talk about doing the things, man. We can talk about doing the things later, but, okay. Whatever. I'll just say this. Yeah. Block out a day, like you've got your plan there, like right. If you could, if you can do three articles in one afternoon, knock it out, get it done, take advantage of the scheduling tools that are available, schedule it out, and you don't have to worry about it again.

Okay. Like, like just having that plan, having the content calendar, having the plan, then organize your lifestyle to make it happen. Got it. Just time. Block a day. Start with that or half an Yeah, if you can an afternoon, start with that. Set aside that time. Okay. That's, and, and work on it. That's all. I'll talk, talk about how you, what you work on in that time to make it happen.

Yeah. We'll do another episode about, and then I'll take your leash off. Thank you. We'll switch seats and I'll sit over there and talk about doing the things. Well, thanks for keeping me on track, Mike. I appreciate it. I, we'll, I'm exhausted, but Yeah. Yeah. I'm, I'm a big fella. You know, it's hard to reign me in at times.

I have a lot of mass. You know, it's a good thing you got a good sturdy harness on that, on, so, but this sounds like a good place to stop the podcast, but let's do a recap first before we end. Yep. Okay. First step is we want to all the areas that, that you're an expert, like define what those content wells are.

The wells? Yep. The wells. Okay. Yeah. Come up with those. Step two, brainstorm all the different topics you wanna cover within each one of those content wells. And so you can provide the depth that your audience will appreciate. Okay, next slide. But this also means TV remote. 'cause I'm clicking through the.

Channels, we wanna pick our channels. Yeah. Picking your channels. Okay. Figuring out where you're gonna be posting. Thank you. What you're committing to. I like that. Having a presence on visual. Yeah. Element to the podcast occasionally. Okay. That's step three. Step four is, step four would be your frequency, figuring out how often you're gonna be posting with your regularity.

Okay. Um, one thing I forgot to mention is. Um, monthly is not a good answer. Yes. Okay, good. Yes. Like if you're, if you're committing to doing something once a month, that's not good enough. Just don't, um, it might be good to keep your customers, your existing customers in the loop on things. Mm-hmm. But if you're trying to get new people or build an audience.

Once a month isn't gonna direct. So discoverability, more frequency. Yeah. So just adjust your expectations. Got it. A little bit if you're doing it once a month. Okay. Now we got everything kind of flying around in space. And then the last step is to. Organize it all. Figure out. Nice. Take all this information.

You've got all the building blocks and everything you need. Open up that spreadsheet. Figure out what days you're posting on what channel. Mm-hmm. What topics, areas you're covering. Go back through, scrutinize the topics you are gonna cover. Yep. Commit those to a time and a date on your calendar, and voila, you've got a content calendar.

Perfect. You could do it in an afternoon. It's just that easy. Uh, it's not easy. Oh, okay. But it's it, it can be easier. Yes. Yes. Build it into your lifestyle, everybody. Yeah. It's definitely a lifestyle choice. Definitely. Thank you very much, Mike. This has been great. It's been fun as always. Alright, thanks everybody.

All right, thanks. Thanks for tuning in. For more information and other episodes, subscribe to the marketing team of one podcast on YouTube, apple, or Spotify podcast networks. You can also chat with us on the r slash marketing team of one subreddit or visit marketing team of one.com to learn more.