You're Not Scrappy. You're Just Disorganized.

Whereas like if you're scrapping things together, scraping things together, scrap, scrapping, scraping, scraping, scrap, scrap, scrapping. I, when I had it in my head, it said I did it. I, you're right. I did it. Thank you. I did it. I was asking a question, but that wasn't intended to be on camera. No excuses. Mike.

It's too late. I'm just gonna look at you from now. Please. I need all of your attention, Mike. Right? All of it. Yes. To get all of it. Thank you. It's good for my ego. Alright.

Welcome to the marketing team of one podcast where we have conversations about the issues one person marketing team face when trying to meet their goals with limited time and budgets. Now here's your host, Eric and Mike. Eric, what's happening today? How are you? I'm doing okay. Um, I'm, I'm thinking about some issues that I've been running into recently.

Uh, I know you and I have shared some stories here, um, where we're just struggling with assets and that I think we should talk about assets today. Yeah. We've, yeah. We, we've gone through this series of talking about all the bottlenecks, marketing bottlenecks. Yeah. And we've, we've now landed on the topic of assets and assets are, yeah.

I think this is a big one. That's a good one to unpack. Right. Um, we were talking a bunch about how, um. Actually our work with volunteer organizations yeah. Has really helped highlight like this, like this need and some pain points that people have and kind of brought to light the, the asset talk. But yeah, I think we, it, it really does rear its head with a volunteer.

Just with the volunteer organization just in the sense of. There's not a lot of pressure to pe keep people on task. And it's, it's hard when you're working with volunteers. They want to help, but if there's a lot of friction or struggle or they can't find the right assets or photos or whatever they're looking for to help move projects forward, um, sometimes they don't continue working on them and it makes it more frustrating.

And when you're volunteering, you don't want to have. A lot of friction around, yeah. Some, the process that you're working on. So it's hard to get motivated to keep, totally keep working and people wanna make sure that their time is, um. Being used effectively, right? Yeah, just the like volunteer volunteering is amazing.

It's a great thing to be able to do, but if you're just sitting there feel like you're spinning your wheels, you're like, what am I even doing here? Like, yeah. And so, especially if you're volunteering, trying to help with the marketing of. The organization. Mm-hmm. This is, I think we realized that this is kind of distilling down, like you've got the marketing teams of one, you know, you're dealing with, you're, you're, you've got a job and everything.

But even further down that, and the, the needs are even more acute at the volunteer level to really kind of helped help clarify for us that this, this issue that, that a lot of people have. It's difficult, especially in small groups or small. Marketing teams, things can get disorganized, and discipline is a hard thing to kind of institute within those small groups.

And the smaller the groups, I would argue the more discipline needs to be exacted upon the whole organization because. The efficiencies, and like you said, the, the, the lack of resources, the lack of time, or the fact that everybody's trying to do as many things as possible. If there's a lot of friction in finding assets or creating assets, sometimes there's just you, you run out of time.

You can't accomplish the goals that you've originally set for whatever that is. Or maybe you just have a bunch of frustrated people. Yeah. We're talking about assets, right? Mm-hmm. And assets in our mind are like thi marketing assets, the things that help. That you need to have on hand to be effective as a marketer.

Right, right. I know we've talked about files before. Yeah. This is talking about assets or files, but it, it really, I think we're gonna talk more about a broader spectrum of what those fi, what those assets are. We had an earlier podcast episode where we did talk about files and things like that. So go back into the library and check that out.

If you wanna learn more about some. More distinct things around files or, well, not so much what we're gonna talk about today. They're a little bit more specific to files, but yeah. The actual file types and the Yeah. The things here. But I think what they're useful, we, here we're talk, we're kinda taking a step up, right?

We're we just wanna talk about, um, basically two categories of mm-hmm. Of files or assets that we want to have on hand as a marketer, right? There's the essentials, like in the. Let's talk about the essential things that you need to market your organization. Those, there's some things that we think that if you have those on hand, that's gonna help streamline a lot of things.

But then the other part is just a bunch of assets that you want to have on hand. So you can create more marketing materials and toolbox, spin your wheel. Yeah. And not spin your wheels and Okay. And everything. So, um, so as we talk about, like. Essentials. What are some, do you, can you think of any like essentials that you would want to have on a, well, I, everything for me starts with brand.

So I would say brand and, and your logo kit, you know, whatever that is as far as you know, what is you, what files do you need for all the different situations that you need. And then a brand guideline so that when you do distribute out it to a different groups, they understand what the limitations or what they should be doing with that brand.

So that's one of the things that I look at first and foremost. Yeah. Do we have that established? Yeah. And I'm thinking from the, like what are things that you need to do to promote and market your services, right? Mm-hmm. So like if you don't have a website, well, yeah, you should. Yeah. Um, but. Even, so let's say you've got multiple products or services, I think you should have a dedicated webpage mm-hmm.

For each one of those services to describe the benefits to everybody and why they should choose this. But also, uh, maybe a slide deck to help promote that, that your sure salespeople can distribute or using in their talks to and in sales sheets, I mean, I know people, you know, especially if you're doing show.

Shows or something like that, have a piece of paper that people can mm-hmm. Understand the benefits of that and hand out. Um, I, there's probably a lot of other things that people would consider essential for like the bare minimum. Like, I would say those are the things that would, that everybody should have.

Yeah. And if you have those, you're not wasting a lot of time saying the same thing to different people. Like, I think of like. There's common, you'll probably have common requests or common you have to respond to somebody about what your products or services are. Right? And imagine that you have to. Come up with it from scratch every time you're asked.

Well, this speaks a lot to like conversational, like phone calls. Like this gets into like when we develop brand guides, a lot of times we develop words along with them. Yeah. And, and, and talking points. Yeah. There's the five word description, the elevator pitch. There's all these different level that people should be using.

Especially a sales team. They should have a lot of that stuff memorized. Yeah. And it shouldn't take. Too much effort to do because you really should just have like, what are those essential, descriptive Yeah. Language that you need to have in your head whenever you talk to people. 'cause you know, networking is a huge way to drive business.

And if you can't speak effectively or efficiently about what you're doing or what your company does, you're not as, you're not gonna make that connection. You know what I mean? Yeah, yeah. My thinking is that if you have these. Core, essential things. Mm-hmm. Already defined. You're not spending a bunch of time reinventing the wheel.

I think an overarching thing of this whole conversation that we're having here is like, is the efficiencies that maybe people could gain or maybe aren't aware of. Mm-hmm. That by having some of the essential pieces and then some of the other assets put together how it can make everyone's marketing job easier.

Right. Maybe, maybe a little bit easier, but definitely more efficient. I think every organization, the saying what are the essentials and everything, it's pretty small list that of that's common ground, right? Mm-hmm. But, and so each, each organization will have its own other type of essentials that they might need to have.

But I think the bulk of our episode, we should be talking about what are some assets that you can have at the ready to make you more efficient. At your job help reduce a lot of like just annoying drudgery work type thing. Mm-hmm. Mm-hmm. Um, and really just be more overall, more effective at your job. It's kinda like you have to project forward into, think of your job.

And all of a sudden your company gets ex some huge exposure or something like that, and then all of a sudden the phone's ringing off the hook. The emails are blowing up. Like, what can you grab quickly? How, what? How do you perform in that situation to distribute out enough effective materials out to people as.

Quickly and as effectively as possible. Totally. Everything from pricing to messaging to all the different specifics of your offers and things like that are really critical to have kind of figured out before all of those things happen. And those are the scenarios that you kinda need to run through your head.

I think that would help you kind of formulate a plan. I like the scenario of like the, the phones just start ringing like crazy. Mm-hmm. Or the, you know, the requests just keep flooding in, right? Like if you're not. Ready for that, the like, but one thing that could be happening is that you've got a sales team who's trying to, um, shake the bushes and bring in opportunities, and they're gonna have varied needs based on mm-hmm.

The discussion that they have with potential, right. With leads and opportunities and everything. And a lot of times the role of a, a marketer is to be sales enablement. Like, here, can you create this Yep. Pitch deck for so and so, so we can close that account or something. And. Yeah. That's where having assets for them predefined upfront will help streamline things.

'cause you're not gonna be spending all your time just responding to ad hoc requests, right? Like Right. Meet with that team, figure out what the needs are for their, to help them sell. Have those assets on hand and then you, that it creates more of a foundation for that team to work and allows more overhead for you to work on the other marketing things that will feed.

That sales team and making the, the materials that we're talking about, having most of the stuff figured out, because there's always gonna be a scenario where they want to change a little thing here or change totally. Making it something that's an effective system that they can go in and maybe there's two or three slides in the deck that they're like, okay, this is where you get to put in the specifics for that.

Particular scenario, whatever that is. Yeah. Um, and I think a lot of what we're talking about is probably B2B stuff Totally. Or professional services type of things. Yeah. It's not so much, you know, that's our world. That's that's our thing. Yeah. We're not gonna, we're not gonna talk about how to get more people to buy Coke.

Exactly. Yeah. Part of the culture. I know in some of these small groups, what, whatever they are, they could be creative teams, they could be marketing team, they could just be small organizations. They think like, we're small, we're scrappy, we're live in chaos, and that's great and stuff. It's not, it's not great.

That's a myth, right? It's, ugh, it's a terrible, uh, badge of honor if some people think that that's how life should be, you know? That that's, yeah, it's the scrappiness does seem, I don't know. There's part of, it's admirable. Yeah. Like the idea that I'm going to like do what I pull together, what I can and everything like that.

Yeah. Yeah. But if you're always scrappy. Yeah. That's the part that, yeah, it's more chaos than scrappy. It's it there and we get it. I mean, the idea behind scrappy is you are flexible and you can zig when everybody's zagging and all these things. You're resourceful. You're resourceful. That's a good way of looking at it.

Yeah. Yeah. That's different. That's not, that's, that's actually. A great way to run an organization. Absolutely. Because that means that you've got all these things figured out already. Yeah. And so you can just, oh. Adapt and move and got all the things prepared for Yeah. A lot of different situations. Yeah.

Whereas like if you're scrapping things together, scraping things together, scrap, scrapping, scrap, scraping, scrap, scrap, scrapping. When I had it in my head it said I did it. I, you're right. Thank you. I did it. Thank you. I did it.

I was asking a question, but that wasn't intended to be on camera. No excuses. Mike. It's too late. Okay. I'm just gonna look at you from, please. I need all of your attention, Mike. All right. All of it. Yes. To get all of it. Thank you. It's good for my ego. Alright. I was thinking scrapping things together, but that that means taking things from scrap.

And pulling 'em together. Yeah. Band-aiding 'em together with duct tape and bailing wire. Yeah. We don't, same as scraping things together. Yeah. Yeah. It's not a pretty, it's not a way to run your marketing. No. As we look at this and we try and think about being more intentional with things and less scrappy.

Oh, I like that. Intentional. Yes. Good. So. We, our job is to be creating programs and systems and campaigns mm-hmm. To help generate business. Right. Generate business. Yeah. So I think most of the, most of the stuff we're talking about today is more about creating the materials that help you do that. Mm-hmm.

Like if we're talking about assets. Right. But there are, there are assets that you need to have that if you have them. Mm-hmm. It makes your creation job much easier because you're not. Like spinning your wheels or trying to find that one thing. Hmm. Oh boy. Yeah. That's a whole different issue we can get into.

It might. Yeah. Might. Yeah. Yeah. I wanna use a little bit of anal analogy here, right? Anyone who's owned a house or had to do any kinda sprinkler repairs, and that's not their job. They're like just doing it themselves, right? Yeah. They probably are familiar with this scenario where you go in and you're trying to fix something.

Mm-hmm. You are like, oh, I need to get a couple things at the hardware store. You go to the hardware store to get those couple things. You go in, you fix the sprinkler. You think you fix the sprinkler. Yeah, it didn't quite work. So then you're following the chain a little bit further. You're trying to find the other thing.

You go to the hardware store again to get the next piece back to the store. Anyone who's done this knows that this is like a three trip. Easily three trip hardware thing, right? Yep. And it's maddening, like for something that seems very simple. Mm-hmm. Like, oh, I can knock that out pretty quickly turns into an all day affair just to get some sprinklers fixed.

Right? Right. So I, I see what we're talking about as like market, having marketing assets being very similar to that. If you're always responding to the one little thing and you're just getting the assets for that one thing. Mm-hmm. That. You are gonna keep making trips to the store for the next things where?

Hmm. Um. It, maybe it was better if you knew all the different pieces, if you just overbought at the hardware store the first time. Yes, yes. You prevent yourself from having a bunch of trips back and forth, a as one who has an entire shed filled. Now, yes. After 25 years of working on sprinklers, uh, I have every scenario covered.

In fact, I was put to the test not too long ago and was able to hobble together a solution, adding lines, fixing things. I go to the shed, boom. It's like going to a, a another, you know, uh, pick any of your hardware store. Yeah. Uh, retailers. I, I have my own built in at this point. Yeah. Because of the year. How many trips did you need to make to the store?

Zero. Zero, thank you. And so much more efficiency comes from that, not having to do that. Right. So less than an hour. Yeah. Think, I think as we talk about this, like collection of assets, that'd be helpful. That like, let's land this into marketing, right? Yeah. Like what are some things that we can put it in our shed?

Mm-hmm. For as part of our marketing toolbox that, that you see mm-hmm. Would be really helpful. I think templates are really powerful things and, and you know, when you look at what you're needing, obviously every situation is slightly different, but in our experience, it's kind of the same recipe of solutions that help people because it's all about.

Communications and telling your story and giving people all the information they need as quickly as possible. So we just talked about a deck. That's a really powerful thing, but there's also things like emails and email templates and pulling words in to cover. Pick three scenarios that you need to have and have that built up in your.

Email marketing system that you've built. Uh, so those are really powerful things. I think having a PowerPoint template, we talked about a deck, but yeah, that's like a prebuilt deck already having just like three or four slide templates built out in a PowerPoint deck cover slide section, start. Basic set of intro or a content slide and then maybe a bullet point slide or something, maybe with a large visual or something like that.

So that's a really powerful thing to have as well. Um, ad templates, think about digital ads, whatever platform you're on, have some sort of predefined system where you've got a kit of parts built out and some words around things, headlines are really critical. Um, specific descriptions of your products or services are great to have.

Uh, but also photos, you know, that would be another thing that I would want to have is that set of photos that you've got and whether you have them professionally done, which we highly recommend of something specific to your company or even just stock photos, you know, having a, something to pull from for that would be great as well.

And then the other thing is social media templates. I think social media templates. Depending on what your attitude is toward and how powerful social media works for you. Um, I think it's pretty powerful to have a pretty strong LinkedIn presence if you're doing business to business work. Mm-hmm. Um, having some sort of predefined templates around that.

And we've actually helped a lot of companies develop those. Um, highly designed, very flexible though, where they can drop in different texts, they can drop in different photos, and those are really helpful as well. So those are the things that come to mind for me. What, what? Any, anything in your mind? Yeah, I mean, you talked about photos and like I like, I don't know, as designers, we've spent more hours than we care to divulge.

Oh gosh. Like trying to find the perfect like stock photo. Yeah. For a thing. Yeah. And that can be just a huge time suck. Huge, terrible. Yeah. Like if you feel like it's harder than it should be, it probably is. Yeah. And then you've got ai, which you think is a real easy way of doing it as well, but. We've learned that too.

It, you can get there, but it takes hours. Yeah. And then as for us, you know, when we have to go through that and then do it for a, for one of our clients, it's hard to justify, you know, Hey, it's a $8 photo perfect, royalty free, took four hours to find it. So it's now hundreds of dollars for that stock photo.

So, yeah. Yeah. It takes a lot of time to get that just right. Yeah. It sounds like we've got a pretty good. List of things that make up a basic toolbox. So people, when they go fix their sprinklers, here's, here's everything in your shed. You, maybe you could give us what, what are those things one more time?

So when we talk about assets, you know, I think that's a very vague term. Mm-hmm. That we can use. And what, for the purpose here, I think we need to delineate between all these things. And I would say there's a level of essentials that you should have all the time. For your marketing efforts and each business organization's gonna be different, but I think in general, you wanna have certain materials, marketing materials that you, that are available for everybody in your organization to use.

Settled law. Settled law. Yeah. That way you're not fielding their requests all the time. Mm-hmm. Like if you're sitting here trying to create these essentials and recreate these things to address a need that those essentials could have. Mm-hmm. You're just, you're, it's. To, it's just ripping into your time that you would have to do other, all your other marketing things, like to pursue new initiatives and stuff like that, right?

Mm-hmm. So I see that as like cer, like key things that you really need for your organization would be a website if you don't have a website. Mm-hmm. W well come on. Yeah. Oh, on that website, you should have a dedicated page to, uh, to, for each one of your services or products, that helps describe what that product or service is.

Mm-hmm. Right? You want something, you want things for your sales team to be able to use. Right? So that might be, uh, a pitch deck that describes your company and all your services so they can. Go through it, right? You'd probably want for in-person things or leave behinds. You'd want sales sheets for each one of your products or services to help do that.

I would say that's the minimum. Okay. Those are the essentials. Now, every other type, every type of industry or business might have more bolt-ons or more materials that they need to help support their marketing, but that's where having. What we're gonna talk about next, the, the kit of parts so you can more efficiently build those materials for people to use.

That's where this, that comes in. But I would say the, those are the essentials for everybody. If you don't have those, get those out, get those, get those done, get those are the people in need 'em so you can work it on, on. What I would argue is the more fun stuff we've got our shed. Right. Yeah. And knowing that you have things in the shed is one thing, but being able to find them might be a whole other thing.

Well, and, and finding the shed like, where's the shed? Some people don't even know where the shed is. You know, I think that's probably the first challenge is identifying your shed and where is the shed. Yeah. Okay. So let's land this in, like digital terms. Like what, what would you say are common sheds? Uh, Google Drive would be my first great.

Right? Or some people have their. SharePoints, you know, and Dropbox. Dropbox, whatever, uh, OneDrive. Yeah. And, uh, this is something that I think we we're gonna have a freebie for, for, uh, in the show notes for this episode, where we're gonna try to outline some of these pieces and maybe a way to organize them because the second most.

A pressing challenge around assets is maybe after they're all created and you've got this great collection, where are they? Where do I access them? Where does the sales person find them and where are they distributed and how easy is it? So this gets into SOP land a little bit, which you know, maybe.

That's, you know, the third rail, we don't want to mention those three letters, but this is an important thing for an organization, even a small one. Yeah. To understand where are we gonna go find all this stuff. Well, even for yourself. Yeah. I'll admit, sometimes I just throw stuff on my desktop and I need to find it now.

If you asked me to find that again. Mm-hmm. Yeah. And I'll throw you under the bus. I know there's times I asked you for something and we spent a lot of time trying to find that thing. Yeah, right. Of course. Yeah. So like a, a having ouch. A key structure. Yeah. For this stuff helps remove, like, so we've got all these assets.

Yeah. But like, where are they? How do we find them? Uh, you know, that's Well, and, and just to qualify you, we run a studio where there's 10 people having to access files. Yeah. Yeah. And sometimes this person is assigned to a project that they never even touched before and somebody else. Maybe they're not with the organization anymore.

They had a, so we have to come up for the, for the existence, for the health of our, our page design group. We need to have this system in place. Totally. So we kinda speak from years of experience doing this, but there is a. You know, how do you name projects? It's not even just like, where are they? But yeah, where, how, what's a naming convention that works?

What's the naming convention for your file structures? So let's say you've got this drive somewhere where everything, the master. Collection of things, you should have categories and very well identified to common language topics or mm-hmm. Or descriptions. What are those things? Brand logos. Just put, have a folder for that.

Yep. That's probably a good thing. Marketing materials. And, and then maybe a working folder where you can actually work in there, but make sure that you're very disciplined in moving things in and out of those folders so that when you do have a final deck for the organization, people can go into marketing materials.

Presentations folder. Yeah. 2025. Messaging deck or whatever you want to call it, but having a structure, having the right names for things, and having the names make sense to somebody who has no knowledge of what things are, put a date on it. So that you know how old things are. 'cause that's another part of the process that keeping things organized, you wanna know when that last was revised or updated so that people can fresh go in there and freshen things up, which is another part of your discipline is mm-hmm.

Doing a review. Sometimes people do this at the end of the year or the beginning of the year, is they make up make up an inventory list of their marketing materials. That's kind of a master. You know, Excel sheet somewhere or Sheets document that. Then they can go back and make sure, oh, this was last updated X, Y, Z during this time.

Oh, we need to go back and update. Or maybe we don't need that anymore. Maybe that's a product or service we don't handle anymore. Um, so we can provide, we'll, we will. We'll put together A-A-P-D-F or a, or a, even a clickup template was, we were talking about that, that could be something that we could put together for people, uh, to hand over to kind of give you a good start on building out this.

Yeah. Um, what, is there anything else that I'm missing when it comes to the organizing things? I, I need to admit that I, I think. The way that people trying to get multiple people to think the same and organize around a file, a file and folder structure, that's easy. That's easy. It's so old school and it's hard.

Yeah, I, I think there's a lot of opportunities with other software to help. Yeah, lessen that, right? Like for example, we use a product called Air, which is a digital asset manager. And yes, you can go back and you can create folders to make things easier and everything like that, but they also like, it's got a better, it's got search for things and it's got, um, and you can just dump everything you can see.

Without having to dive into 20, 30 different folders, you can see every asset that's been uploaded and scroll through mm-hmm. To find it. Mm-hmm. Mm-hmm. So it kind of busts things outta that old paradigm of files and folders and can help. Um, in HubSpot, you can, I your fi final files that you want to use for your sales materials and everything can be uploaded there, and that's a good way to like maybe build a firewall between your.

Designers, marketing teams, salespeople, salespeople don't need to be monkeying with working files. Mm-hmm. And showing them stuff is probably a recipe for disaster. Right. But if you have a firewall where you can provide that stuff for them, and they know it's right there and they can distribute it from there, make it really easy for them.

Mm-hmm. That's a really good way of doing it too. Um. So, yeah, I mean there's, there's definitely other ways to get around this problem. I know that getting alignment, especially you have a bunch of people working together, getting alignment on what makes the most sense for pe for things to be, especially if you're creating the assets.

Like your, your job is to be creating assets and making them available for other people to use. That's two different layers of Yeah. Usage and get, and what one group might, the two groups probably don't look, think together. Right. They have the same thinking at all. But even within those groups, getting people to align on, yeah, this makes the most sense.

This is where I would expect to look for things that, that can be a challenge. So, um. Be warned, people are different. There's danger in the hills. Is that you're saying Mike is danger in the hills? You mentioned working files. I get it. That should maybe be firewalled. Definitely be firewalled from sales and marketing.

Yeah. Other people who have no interest in going in there and probably shouldn't be going in there honestly. Um. But there's also like the archive files. Yeah. And they do not use files. Like to me it's like if we label something, do not use, why is it even in there? It's almost, it's, yeah. You're, you're tempted to like, Ooh, I want to go in there and use that stuff.

Well, why? This is where I would get into the different roles. Right? Yeah. Like, why would sales need something from the do not use folder? Why would anybody, yeah, they never would like, no, no, just, just remove it. Like don't even make it available. It's still garbage. Its just, yeah. Right. Like this is the new, this is, we've all agreed this is where we are now.

I can't imagine you needed to go back. Now on the asset creation side of things, there might be something that was said in an old piece that you might need to use, right? Yeah, yeah. But you have to be really careful not to, um, have that in a place where it can accidentally be used. Right. Like let's say for example, let's say there's a new feature that you're promoting on mm-hmm.

A new product you have. Right? And the um, you grabbed the old listing. Of things. Yeah. Ouch. And you're missing that piece, right? Yeah. Or maybe something significant change. Maybe you're, you've used one vendor for something and now you have to use a new ven, a a different vendor and their specs are different.

Mm-hmm. Right? Like if you pulled the old specs from that old material and put it in there, that would be a bad thing. Right? Trouble. Yeah. So I think. I think it's helpful to have that archive of things if you're on, if we're talking about using assets to create materials for things. Mm-hmm. Mm-hmm. But I think there's still, there needs to be like a firewall thing and I don't know if having it in the same folder as the stuff you're actively working on is the best bet.

I think you'd want to have it kind. Well, I noticed outta reach certain organizations that we work with. There's only certain people that have access to working and archived stuff. Yeah. There is an argument to be made for archived things because there can be some specific information there that needs to be constituted into the new stuff.

For sure. Uh, scenarios change all the time so that you don't wanna be reworking things that you've done. 2, 3, 4 years ago that are still kind of relevant. Just need those three paragraphs. Just need to come out and put in here because that's really relevant to what I need for this. So it is important to have that.

Yeah. But firewalling it and having that discipline and training people in on that stuff and really simplifying it for the people that are distributing it and have access to it. Really cleaning out the stuff in there, going through having a disciplined schedule as to when things get updated and looked at and reviewed.

You know, sometimes you gotta send it around, you know? Yeah. Like, this person is the domain expert in our organization around this. They're constantly learning and changing what we do because of regulations or things that change in the industry. Have them go through it, update it, give you the notes. Then you know other people can go in and update that stuff and make it fresh.

Yeah. All the time. So that's a critical piece to that as well. Distribution in organization is the other dark side to this asset Yeah. Bottleneck that we've talked about. Um, yeah. And, and getting that figured out. So setting the table, getting all the basics tools in there, really critical. Making sure that they're all accurate and simplified.

Then organizing everything and making it distributable and accessible to everybody as the critical second piece to that. Yeah. Yeah. Equation as well. Yeah. So I mean, if you, if you had your essentials there, if you had a list of all your different assets that you can use that are approved and you can, and they're, um, um, seconds reach because they've been well organized mm-hmm.

It's gonna help provide so much more efficiency in your day. Yeah. Yeah. And that's really what we're talking about. Like when we talk about bottlenecks, it's about removing inefficiencies. Yep. And so I, I think if you just take a closer look at your assets and look at what, what are essentials? What do you need to do, what are your, your kit of parts that you can put together to create things more efficiently if you spend some time.

Upfront doing that, you're, you're, you'll be rewarded in the long run. Absolutely. You'll be able to focus on the things that really matter and, and use your time as efficiently as possible. For sure. Yeah. So we gotta build a shed. Yep. And work on all the sprinklers, I guess. Is that what we're taking away from this is, yeah.

I worry this analogy's gonna fall flat for a lot of people. Yeah, I know. Especially 'cause I never had sprinklers until I moved out to California. I didn't, only rich people had sprinklers where I grew up. All right, so we've got our shed. Yep. We've got all of our sprinkler parts organized in the shed. Yep.

Allowing, you know exactly where to go to get 'em. Yep. You can go get 'em and, and we can fix everything and keep the garden growing. Yeah. I just wanna keep pulling on this analogy because marketing is about kind of growing a garden. Yeah. And tending to it and making sure that everybody is happy and informed, and growing and thriving.

Spend more time enjoying the fruits of your labor. What nice than laboring on the fruits of, on the fruits of your labor. All right. We've completely run this analogy right into the dirt, Mike, appreciate it. Thank you. Yeah, it's about six feet under now, isn't it? Yeah, I think so. Thanks for everything. It's a good place to end the podcast.

I appreciate it. Yeah, that was fun. Thanks. Thanks.

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